The key to preventing underage drinking.


About Be the Key

Our goal is to implement strategies that have a proven record in reducing underage drinking in response to the perceptions and behaviors of of the citizens of Dawson County. In October 2011, the Georgia Department of Behavioral Health and Developmental Disabilities selected Dawson County Family Connection (DCFC) to take part in the implementation of its statewide Alcohol Prevention Project (APP). Through a five-step Strategic Prevention Framework process, the three strategies below were chosen specifically for our community with implementation beginning in 2013. The “Be the Key” campaign, encompassing all three strategies was created to target parents through education and increased awareness to remind them of the key role they play in underage drinking prevention.

  • How many kids nationwide say that parents are the #1 influence in their decision not to drink? 74%
  • What percentage of Dawson County 11th graders think alcohol is harmful? 62%
  • How much is underage drinking reduced just from having conversations as a family? 60%
  • How many Dawson County parents overestimate the number of teens actually drinking? 85%
  • How many Dawson County parents feel there is something they can do to prevent underage drinking? 78%

Too Good for Drugs

Prevention curriculum administered by  Health Teachers for 8th and 9th graders at Dawson County Junior High School.

Positive Social Norms

Campaign aiming to influence behavior by altering the perception of underage drinking.

Social Host Liability

Campaign to educate adults on legal liability for allowing underage drinking on their property, and to decrease youth’s access to alcohol.

Check out some of our local campaigns